J.J. Joubert Dairy 1914 - Pictures from Marcel Paquette

4141 St-André Mtl Invoice, Helen Kerfoot

NDG Branch 920 Decarie Blvd. Invoice 1932, Marcel Paquette

Bottleling departement - Gaston Gravel

Ice cream cup and 42mm cap - Paul Conner
J.J.Joubert cap design reproduced from colour advertisements in
"The Canadian Dairy and Ice Cream Journal" of October, 1927.
Cap design sent by Glen Woodcock.

42mm cap - Pierre St-Amand

Advertising pick - Mario Lussier

Found in a biographical encyclopedia - Sent by Robert Caron.
Also information from Gilles Soucy, son of Cécile Robin-Soucy,
adoptive daughter of the founder.  Thanks!

Sent by Robert Caron - Thanks!

Sour cream cap - Paul Conner
One gallon milk can and 55mm ice cream cup cover - Lucien Riendeau

Advertising lighter - Dale Peacock

In 1925, for public health reasons, the city of Montreal thought to oblige dairies to pasteurize the milk sold on its territory. In this direction, June 8, 1925, the municipal court adopted a regulation stipulating that from May 1, 1926, the pasteurization of the milk sold in Montreal would be obligatory.

But J. J. Joubert Dairy, always in advance over its time, was already pasteurizing milk since1908. J.J. Joubert was also the first dairy to make the delivery in glass bottles; the first dairy to sell the milk this way in all the British Empire.

In 1931, the Members of the Commission of the Catholic Schools of Montreal, inspired by J. J. Joubert project, decided to organize distribution of milk in the classes. The Commission did not have any objection to sell milk to the schoolboys eager and able to buy it at the cost of 0.03 $ half pint.

In 1932, "Borden Dairy" bought Joubert Dairy but both dairies continued to use their original name untill 1976. That year, the "Coopérative agricole de Granby" (Agropur) bought all the "Borden - Joubert" businesses.

Source : "Agropur" Claude Beauchamp p. 273

42mm cap, milk coupon, aluminum cap and Ice cream spoons - Paul Conner

42mm caps - Pierre St-Amand

Cottage cheese - Pierre St-Amand

Pint size Ice cream boxe - André Daunais
Window sign - Dale Peacock

38mm cap and 34mm caps - Dale Peacock

Milk bottle picks - Paul Huntley

1941 Divco truck J.J. Joubert - Gaston Gravel

Mr. Gaston Caron worked as milkman from 1951 to 1966.  (Photo 1955)

Cottage cheese covers, milk quart and wooded crate - Denis Morin

Plastic bag 3 quarts - Robert Caron

Last crates imperial size, dated around 1975.
Crates made by IPL Company in St-Damien-de-Bellechasse.
Information : Robert Caron

From 1957 newspaper - sent by Marcel Bernier

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Updated 2008-06-16